Launch Smirnoff Ice Storm
Launch Smirnoff Ice Storm and begin to get back the night owner status to Smirnoff with limited budget.
If we want to own the night, we have to make the night happen.
Take advantage of EDC Festival DJs agenda in Brasil and book one big name for a real insider and cool launch party just for those who makes the night happen.
An event for 500 invites got more than 800 real “night goers” on the party (Producers, Djs, Club Owners, Hostess, Promoters…). 1200 Smirnoff Ice Storm Trials. Qualitative media buzz and hundreds of social media posts on a total reach of more than 530.000 impacts.
Smirnoff @ Nightlife
To publicize Smirnoff Nightlife Exchange, a project that aims to elect, through the consumer, what’s best in several countries’ nightlife and promote a nightlife exchange among them.
To elect the night’s best there’s nothing better than knowing everything about it. For that we created Smirnoff@Nightlife, a never-seen-before exhibition about the history and evolution of Brazilian nightlife with photos, objects, testimonials, documentaries and, of course, a bar and a dancefloor for the public’s enjoyment.
Around 5.000 visitors, the country’s most important DJs played at the exhibition’s floor “just for fun” and 6.000 suggestions were sent about what’s most important in Brazilian nightlife. Media coverage from the most important vehicles with over 5 million people hit by spontaneous media – more than double of the original goal.
A truly brand experience that involved Carrera target, providing an unique and unforgettable moments. Becoming a milestone for the brand's relationship with its consumers.
Enable the Carrera brand with brand experience and product sales during the World Cup in Brazil.
We created the Arena Carrera: the coolest place to watch the World Cup games, featured bleachers, big screen, lounge, bar and shop. The spot was open every match day with a complete schedule: games, parties, sunsets, bike cruises at Vila Madalena, Film Sessions and Video Game Championship.
More than 5 thousand people attended to Arena Carrera, near 50 thousand visitors in the hot site of the event, 202.105 impacts on social networks and spontaneous media in various vehicles.
Casa Cozinhaterapia Philadelphia
"Cozinhaterapia" is the concept to feel pleasure cooking, anytime everywhere.
Create a brand experience to translate the “Cozinhaterapia" concept, democratizing the Philadelphia cream cheese to use as an ingredient in recipes on a daily basis.
Nothing better than transform the day by day luch time into a “Cozinhaterapia” experience.
An itinerant kitchen that invited people to participate in big business centres in São Paulo and Rio de Janeiro to "put their hands dirty" in a pleasant way and with much flavour.
Consumers could prepare their own recipes using Philly, making their lunch time during the week much more tasty and special.
With disclosure only by social media and spontaneous media, the project achieved great numbers: 467% increase in followers on Instagram brand, 11,5 millions of impact on media impressions, spontaneous disclosure on vehicles such as Terra, Ig, Ego, with total os 53 millions of impacted people, reaching the incredible milestone of R$ 0.0113 per impact.
Smirnoff Hostel: your talent as currency.
Materialize Smirnoff's Brazilian concept “Don’t wait for the extraordinary. Do it” to the brand's target: young adults.
Youngsters are talented and love to travel, but have limited budget.
Unite brand experience and creative economy, bringing to life Smirnoff Hostel: where lodging is exchanged for a talented live presentation.
How it worked
We convoked consumers from all over the country to show their abilities thru the brands fanpage. A curator team picked up the best ones and gave them the opportunity to spend a weekend at Hostel Smirnoff in Rio de Janeiro and present their expertise to each other and to the crowd, all expenses covered by their talent.
Almost 1.000 entries from all over the country. 496.403 new fans on Smirnoff's Facebook fanpage. On and off media coverage, 4.268.112 total people reached. Deep cultural exchanges between the talented winners who spent a weekend at Smirnoff Hostel in Rio de Janeiro and lots of “Don’t wait for the extraordinary. Do it” inspiration spread to youngsters through all medias.
Chocolate: Uma Delícia de História
100 years of history materialised in a delicious exhibition.
Lacta is a chocolate pioneer brand. To celebrate it's 100th anniversary as a player in the Brazilian market, Lacta wished to execute an activity that would convey the importance that the brand had - and still has.
Nossa! Agency created an exhibition that was held at São Paulo's Portuguese Language Museum, called “Chocolate. A delicious history.” It comprised panels explaining the chocolate's origins and its manufacturing, a 180° projection narrating the trajectory of all Lacta's products, a collection of vintage packaging and ads. Interactivity and graphics introduced consumers to an immersive experience of the brand's universe.
The exhibition received 1.270 visitors/day in average, 15.245 visitors overall, becoming the second most visited exhibition in Latin America after São Paulo's 30th International Bienal. Facebook fans increased by 27% which raised the brand to the 8th Brazilian brand in audience. Besides spontaneous media in major newspapers and TV stations, the exhibition had major cultural and social impact in the region.
Motorola was present with emphasis on the largest technology fair in Latin America.
To be present and stand out at the biggest technology fair in Latin America.
To build an architectonically inventive space that translated the brand’s cool and modern spirit, and to organize lectures and debates with CEOs and tech companies’ directors, thus generating relevant content about the subject.
Crowded lectures, spontaneous media and the most complimented of the fair’s stands.
To produce 4 spaces for different brands in a single event (the São Paulo Fashion Week) which had Japan as a theme.
We sent a team to the other side of the globe to submerge in its Oriental culture and apply what was there of most modern and relevant in local way of life into the event’s spaces.
4 distinct, attractive and inventive spaces. One of them presented the new concept of Light Graffiti and interactive pixelarts for the public’s enjoyment.
To create, plan and manage the Smirnoff Experience event under the Be There platform, bringing an original experience from somewhere in the world.
The creation of a Squat Party concept for the event: the subversive movement that sprung in London, where empty buildings were invaded for parties.
Over three thousand participants, cover page in the best websites of the scene, spontaneous media, coverage from the most important vehicles and the best recognition: it was elected with over 30 thousand votes the Festival of the Year by DJ Mag, a bible in the segment. That consolidated Smirnoff in the city’s crowded events calendar.
St. Patrick's Day
To activate, publicize and take ownership of St. Patrick´s Day, allying the date to a celebration tied to the Guinness® brand.
We created the perfect action to toast St Patrick’s feats: a bar pilgrimage. Each pint of Guinness® was worth a stamp in the St. Patricks Day Passport, that should be filled among several participant bars and later traded for sacred gifts.
Presence in the most important guides, 27 participant bars and every shirt and cap sold. Sláinte!, as the Irish would say.
Smirnoff Nightlife Exchange
Nightlife Exchange Project
To create and produce a party with Australia as a theme, inside Smiroff Nightlife Exchange’s global project of parties’ exchange.
An unforgettable party, with relevant Australian bands in the main stage + a dancefloor with artists from all over the world celebrating the global feature of the project. Australian drinks were served as well as typical meat pies, and guest could feel the incredible sensation of surfing inside a tube.
Three thousand people took part in the event, innumerable online posts about the impeccable organization, spontaneous media and the public’s recognition: it was elected the best party of 2010 by the rea
Whisky Festival brought together music, cinema and gastronomy
To broaden and generate awareness for the Whisky Festival, until then a project focused on point of sale.
The creation of a new format for the festival, supported by 3 cultural pillars: music, cinema and gastronomy, with Scottish bands, exclusive movie sessions and a Scottish chef touring through high gastronomy restaurants on Brazil’s main cities.
A smashing hit. The concert in São Paulo was sold out within 50 minutes and an extra concert date was open to attend demand, also sold out within 2 hours. It was cover of Ilustrada (the cultural folder of Folha de São Paulo, one of the two most important Brazilian newspapers), besides being present in main media and seeing a 50% hike in total sales in every Brazilian sale channel.
Fashion's Night Out
Nossa! was the communication and production agency of one of the biggest fashion events in the world.
Fashion's Night Out is one of the most important global fashion events, held in key cities such as New York, Paris, Shanghai, Seoul and other 14 locations.
In Brazil, the event happened in São Paulo and Rio de Janeiro, and Nossa! was responsible for all the production and created all visual communication and ads.
FNO had thousands of visitors in both Brazilian cities, with shows and special activations happening in several stores, thus being a huge public and media success ;)
Smirnoff Music Mob
We transformed the brand concept into a real experience.
We transformed the brand concept into a real experience.
To create an activity that reflected the new Smirnoff communication concept:
"Don’t wait for an extraordinary night. Make one.”
We scattered several musical instruments through the streets of Rio de Janeiro and São Paulo for those who wanted to play. They could play any sound, any song, any chord, any noise. Hundreds of people were inspired and went for it!
Everything was recorded and later curated by the Brazilian music producer Gui Boratto, who used the best sounds to produce an unreleased track, which mixed a very particular material: the attitude of those who make the extraordinary happen.
Hundreds of people interacted with the activity and recorded sounds at our music stations. The final video with the track created by Gui Boratto is the most viewed of Smirnoff Brazil channel on YouTube.